Montreal, Quebec — Sunice®—which showcases golfwear that embodies the perfect fusion of science and fashion-forward style—has entered into a sponsorship agreement with the EWGA® (Executive Women's Golf Association®), Sunice® announced today.
The EWGA® is an international membership organization dedicated to enriching the lives of women through the game of golf. Geared towards the schedules of busy women, EWGA offers members organized play and clinics for all levels of golfers, personal and professional development, learning and mentoring programs and coast-to-coast networking opportunities to develop friendships, business connections and lifelong relationships.
Sunice,® as the "Official Rainwear Partner" and licensed vendor of the EWGA, joins a diverse selection of licensed vendors offering EWGA-logoed products to its members and public at large through EWGA's online storefront and partner websites, as well as at Association events throughout the year. Sunice® will also participate at EWGA®-sanctioned events, such as: EWGA Championship Finals, EWGA Champions Cup Finals, 2011 EWGA Golfpalooza, EWGA Sunday Fun Days, presented by Cleveland Golf; and the EWGA Foundation's annual charity golf tournament in support of LPGA-USGA Girls Golf .
"Sunice® is looking forward to our partnership with EWGA as a licensed vendor and the Official Rainwear Partner of the organization," says Howie Ellis, Executive Vice President of Sunice®, Canada's No. 1 outerwear brand. "One important focus of our growth strategy is to align our brand with the key influencers in our sport, and certainly the EWGA represents the most influential and dedicated group of amateur women golfers in the country today."
Committed to delivering top-quality actionwear, Sunice® is owned by The Fletcher Leisure Group of Canada. Sunice® is a performance-enhancing golf and ski outerwear brand that uses advanced technologies, fabrics and manufacturing methods. Sunice®, a longtime expert and leader in the technical outerwear industry, is dedicated to a unique concept of science and style. This is done by creating innovative design, using durable construction, and blending fashion-forward styling while using the latest in technical specialty fabrics. Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada and the United States.
Since its founding in 1991 as the Executive Women's Golf Association, the EWGA has enriched the lives of more than 100,000 women, connecting women to learn, play, and enjoy golf for business and for fun. This tax-exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers.
A 2010 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 35 rounds per year. EWGA members spend on average $4,533 on golf activities, merchandise and golf-related travel, with each local EWGA chapter generating $550,000 in golf-related spending and an average of $4,300 rounds of golf. With chapters throughout the United States and international chapters in Canada, the EWGA represents nearly $70 million to the golf industry.
The EWGA is headquartered in Palm Beach Gardens, Fla. For more information about the association and its membership, visit www.ewga.com.
For more information contact Mary Beth Lacy at: