Women’s Golf PGA Merchandise Show Presentation

Who: Pam Swensen, CEO, EWGA (Executive Women's golf Association) as moderator
Le Ann Finger, PGA, national promotions specialist, PGA of America

What: "Putting Yourself in Her Shoes: Your Course Playbook for a Winning Season"
Fast-paced interactive 50 minute session promises to offer insights and practical low-cost/no-cost strategies to jump start and expand women's golf programs.

When: Friday, January 28, 2011 - 2:00pm – 2:50pm

Where: PGA Equipment Forum Stage

Highlights: A "football game day" themed lineup includes:

  • Kick-Off – Test your female playbook – why she buys 
  • First Qtr – Drafting the Female Customer – Marketing and Social Media Barb Kaufman, president, Kaufman & Associates
  • Second Qtr – Creating the Customer Service Experience Kathy O'Neal, senior vice president, ClubCorp Diane Davis, PGA, 2010 N. FL Merchandiser of the Year, Walt Disney World Golf
  • Halftime – Health and Fitness Katherine Roberts, founder and president, YogaForGolfers
  • Third Qtr – Delivering an Even Playing Field Arthur Little, senior trustee, The Little Family Foundation
  • Jan Beljan, owner and designer, Jan Beljan Golf Course Design
  • Fourth Qtr – Scoring Big – Programs and Services for s Winning Season, Cheryl Anderson, PGA, LPGA, 2006 LPGA Teacher of the Year, Mike Bender Golf Academy
  • Post-Game Interviews – Q & A

About EWGA
Since its founding in 1991 as the Executive Women's Golf Association, the EWGA has touched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and fun. This tax-exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers. Current and former EWGA members represent over $168 million in golf related purchases and 1.7 million rounds of golf per year. The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit Booth # 4363 or 

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