Feb 2 | Palm Beach Gardens, Fla. - Dawn Hudson, Executive Vice President and Chief Marketing Officer of the National Football League will be the Saturday Night Gala keynote speaker on April 23 during the EWGA 25th Anniversary Celebration and Golf Experience in Colonial Williamsburg, VA. Founded in 1991 as the Executive Women's Golf Association, EWGA is the largest women-focused national amateur golf association in the United States with chapters located in more than 100 cities as well as international chapters in Bermuda, Canada and Italy.
The highest ranking woman in professional football, responsible for building the fan base of the NFL and growing the NFL brand, Hudson joined the league in September 2014. In November 2015, she topped the Adweek 50 List of Vital Leaders in Tech, Media and Marketing recognized for "managing to keep the league humming along despite some very high-profile challenges". Recently, she was named to Forbes Most Powerful Women in Sports and previously has been among Fortune’s Most Powerful Women.
Prior to the NFL, Hudson was Vice-Chairman of the Parthenon Group, a global boutique consulting firm. Prior to Parthenon, she spent 11 years at PepsiCo. She was the Global CMO of Frito-Lay, then CMO of Pepsi-Cola North America, then became President and the CEO of Pepsi-Cola North America. While running the 5.5 billion dollar division, she also ran the consolidated food service U.S. operations of PepsiCo.
Hudson has extensive governance experience as she has served on the boards of Lowes Home Improvement stores, Allergan, PF Chang’s, and the Ladies Professional Golf Association, where she served as Chairman of the Board for two years.
"With such an accomplished career in both business and sports, Dawn is the ideal speaker to keynote our 25th Anniversary Gala dinner,” said Pam Swensen, CEO of the EWGA. “She is an inspiring role model, accomplished business leader and savvy marketer. We are extremely honored to have Dawn with us. Her presence and keynote at the Gala dinner will make for a very special evening."
Other notables in the star-studded line-up include golf legends Nancy Lopez and Jan Stephenson and PGA of America board officer Suzy Whaley.
The EWGA 25th Anniversary Celebration and Golf Experience starts on Friday April 22 at the Golden Horseshoe Driving Range with a Fueling Your Game opening event leading into the Welcome Reception and Marketplace. Golf in a choice of formats on both Saturday and Sunday is included in the conference package along with several dinners and other meals, parties and fun activities, admission to historic Colonial Williamsburg and a commemorative gift bag. For more details and to register see http://www.ewgaconference.com/home
With chapters in over 100 communities throughout the United States, EWGA is locally connected and nationally respected. The organization holds thousands of golf, social and networking opportunities throughout the country as well as major national competitions and events. Its members are a diverse group of women from beginners to experienced golfers and a broad spectrum of career paths. ###