Multi-faceted partnership designed to grow participation in the game among women golfers and enhance value for EWGA members
June 16 | Palm Beach Gardens, Fla. - The EWGA (Executive Women's Golf Association), the largest women-focused national amateur golf association in the United States and Troon®, the leader in golf course management, development and marketing, announced the renewal of a multifaceted Supporting Partnership designed to increase women participating in golf, grow activities for EWGA members and provide additional value/benefits to EWGA members.
Troon and the EWGA's Supporting Partnership includes the following elements:
• Cross-marketing between EWGA and Troon marketing channels to grow women's golf activities and participation
• Inclusion of Troon/Troon Rewards participating facilities to the EWGA Golf Course Network
• Collaboration on EWGA events and tournaments at Troon-managed facilities
• Troon support and partnership of Troon - EWGA Hole-In-One Club
• Preferred Troon Card pricing for EWGA Members
• Creation of new EWGA "Fun Trips" for EWGA Members to visit exciting Troon destinations such as California, Arizona, Hawaii and Bermuda to name a few
"We are excited to continue our partnership with the EWGA," said Ryan Walls, senior vice president, operations, Troon. "We are wholly committed to growing the number of women participating in the game. Our new Get Into Golf program is perfect for women (or men) who are newer to the game, have never picked up a club, or have very little golf knowledge and knocks down all of the reasons it is difficult to try the sport. Instructors introduce the basics of the game in a fun, affordable and no-pressure atmosphere and the facilities provide all of the golf equipment for the participants."
As part of the Troon and EWGA relationship, 60 Troon-managed facilities in the United States have joined the EWGA Golf Course Network - the EWGA's premiere listing of facilities that market their amenities to EWGA members and welcome new players, while showcasing their efforts to grow women's golf.
"We are delighted to utilize two of Troon's premier managed venues to host our two marquee competitive events in 2016 - the EWGA Championship Finals at Landsdowne Resort in Virginia and the EWGA CUP Finals at Westin Mission Hills in California," said EWGA CEO Pam Swensen. "This continued partnership with Troon and their incredible golf facilities provides us with a tremendous opportunity to demonstrate how EWGA members take fun seriously even when competing. Plus Troon properties are indeed a hit with our members."
Headquartered in Scottsdale, Ariz., Troon is the world's largest golf management company, with more than 250 golf courses in its portfolio. Also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues, the company oversees operations at Troon Golf, Honours Golf and Troon Privé properties located in 38 states and 31 countries. Additionally, there are 56 Troon affiliated properties featuring 75 courses that have been recipients of a "Top 100" ranking by national and international publications. Troon properties include Princeville Makai Golf Club, Kauai, Hawaii; Centurion Club, London, England; The Westin La Paloma Resort & Spa, Tucson, Ariz.; The Bay Club, Berlin, Md.; Prince's Golf Club, Sandwich, England; and CostaBaja Golf Club, in La Paz, Mexico. For additional news and information, visit Troon.com.
The EWGA is THE Golf Community for Women. Founded in 1991 as the Executive Women's Golf Association, EWGA is the largest women-focused national amateur golf association in the United States with Chapters located in more than 100 cities as well as international Chapters in Bermuda, Canada and Italy. Celebrating their 25th Anniversary this year, EWGA is locally connected and nationally respected. The organization holds thousands of golf, social and networking opportunities throughout the country as well as major national competitions and events. Its members are a diverse group of women from new to experienced golfers and cover a broad spectrum of career paths.
For more information about the EWGA and membership, visit ewga.com .